Prada
Olfactories![](https://freight.cargo.site/t/original/i/4d7e7801479a0579e9b32a0e18b746bf77768d827bc6651ce83e2c3d6ddac7f5/d8ed1932137303.5670853cbf55d.jpg)
![](https://freight.cargo.site/t/original/i/c6a28ced4bee29becb02023666cbc50b75d8075d65bb9022142a4aca1d6c50d9/ca223d32137303.5670853cbe0c0.jpg)
![](https://freight.cargo.site/t/original/i/57700cd027c40cc0fa08dbf837deaec810c219523403dab6470984938c8edd45/9263b432137303.5670853cc0a1e.jpg)
![](https://freight.cargo.site/t/original/i/1ad5dc40dfd9ea019546751151011b07345135c3e8d09b1c9ea138e7e59a6b50/prada_instore1.jpg)
Was a pleasure to be part of this 360 branding project with 2x4. Brought to life 10 surreal fragrances from Prada. Each fragrance takes you into an immersive multi-sensory experience. These designs were interwoven into the architecture of the Prada Broadway Epicenter in Soho, NY. A hidden peep hole in the store looped this social branding video. You can also find the video on their website:Prada Olfactories
Client: Puig/Prada
Design/Creative Direction: 2x4
Animation: Tamara Hahn