Was a pleasure to be part of this 360 branding project with 2x4. Brought to life 10 surreal fragrances from Prada. Each fragrance takes you into an immersive multi-sensory experience. These designs were interwoven into the architecture of the Prada Broadway Epicenter in Soho, NY. A hidden peep hole in the store looped this social branding video. You can also find the video on their website:Prada Olfactories

Client: Puig/Prada
Design/Creative Direction: 2x4
Animation: Tamara Hahn

Tamarama Studios, llc. 2018