The idea behind this spot was to illustrate how IBM's Watson will allow medical professionals to collect and analysis not from one patient's data but all patients data to provide faster treatment and cures to cancer. Starting with one pin and growing into thousands of pins, representing all patients.

Client (IBM):
IBM Nationwide-MD Anderson CREW LIST
WW Advertising Manager: Cecilia Correa Advertising Manager: Summer Davies Advertising Lead: Cindi Ellis
Agency (Ogilvy):
Chief Creative Officer: Steve Simpson Executive Creative Director: Mike Hahn Executive Creative Director: Ryan Blank Associate Creative Director: Anne Davidson Creative Director: Rune Degett
Executive Producer: Lee Weiss Production Coordinator: Glorianne Cody Management Supervisor: Nicole Vilalte

Dress Code
Director: Andre Andreev
Exec. Producer: Tara Rose Stromberg
Line Producer: Sean Linehan
DP: Matt Workman
1st AC: Johnny Sousa
2nd AC: Justin Hartough
AD: Jake Leibowitz
Key Grip: Chan Jeon
Gaffer: Jarrod Kloiber
Production Designer: Tamara Hahn
Art Dept: Zack Williams
Editor: Abdul K. Frankin
Pre Vis Animator: Jorge Diaz
Compositors: Alejandro Monzón
Production Assistants: Mike Cook, Joe Vaughan, Brian Neris, Daquan Saxton, Julie Almonte
Music/Sound: You Too Can Woo

Tamarama Studios, llc. 2018